IN THE MODERN WORKFORCE, STUDENTS NEED TO LEARN A LITTLE BIT OF EVERYTHING
Imagine a recent college graduate who has a business degree with a specialty in sports management and experience working at a big-name sports franchise. The new graduate launches his or her career already knowing the ins and outs of the sports industry.
That’s exactly what we imagined in creating our Bachelor of Business Administration in Business Integrated Studies with a focus in Sports Management for the University of North Texas New College at Frisco, our new off-site instructional facility. It’s one of several degree programs we’re offering this fall at UNT’s New College at Frisco.
COLLEGE CATERS TO WHAT HAS BECOME A CORPORATE HOTSPOT
We want to produce graduates who understand the sports industry from every angle — from knowing how to run a sporting event to understanding the legal and financial sides of the industry. Our graduates gain this insight by studying with industry professionals and getting hands-on experience at well-known sports organizations through internships and class projects.
This is the hallmark of UNT’s New College at Frisco. After launching in January, we’ve focused on developing and offering programs that cater to this corporate hotspot where top companies such as Toyota, Frito-Lay and the Dallas Cowboys World Headquarters — The Star — are located.
Whether they are working professionals or in college for the first time, our students can pursue career paths at UNT’s New College because they can customize their coursework in programs that pull from different areas. For instance, our sports management program includes courses offered through our College of Business and our Department of Kinesiology, Health Promotion, and Recreation so that students get diverse — yet relevant — experience to work in the sports industry.
This kind of integration is the future of higher education. Today’s students need to learn a little bit of everything — from big data to marketing to communication — because these are essential skills for a modern workforce. Industries require workforce leaders to be nimble and well-versed in their disciplines. And that is exactly the kind of workforce we’re creating at UNT and UNT’s New College at Frisco. We’re giving our students the latest knowledge and skills, so they can push the boundaries in traditional fields and lead the way in cutting-edge fields.
A VARIETY OF PROGRAMS AIMED AT MEETING WORKFORCE NEEDS
Our programs at UNT’s New College include an M.B.A. in Marketing Analytics, a Bachelor of Science in Integrative Studies with a focus in Strategic Corporate Communications, and a Bachelor of Science in Criminal Justice. We have a variety of programs under development in areas such as data science and game design that will be launched in the future. And we’re offering a range of courses at the undergraduate and graduate levels.
Just as it is for UNT, our goal at UNT’s New College is to meet the market where it’s at. Our market is the student — at any stage in life — who wants a college degree that is as useful in practice as it is on paper. Our market also is the employer who wants someone who knows the industry, has a strong command of technology and understands the art of collaboration and communication. These are the kinds of employees who help their companies succeed and grow. And this is the kind of workforce we’re building at UNT and UNT’s New College at Frisco.
Neal Smatresk is the president of the University of North Texas, one of the state’s Top 5 degree producers.
For a daily dose of what’s new and next in Dallas-Fort Worth innovation, subscribe to our Dallas Innovates e-newsletter.