Unbranded Pop-up Shop Making a Return for Holiday Shopping

Unbranded collects no pay from the businesses' sales and offers the space rent free to its chosen vendors.

Unbranded pop-up Shop

Dallas pop-up shop Unbranded plans to return this December to a Main Street storefront in downtown Dallas, according to CultureMap Dallas.

Matt Alexander of Q Fifty One Digital and Bryan DeLuca of Foot Cardigan created Unbranded in 2014 to help startup brands reach customers and give patrons a one-stop shop to buy local gifts for the holidays.

Unbranded collects no cut from the businesses’ sales and it offers the space rent free to its chosen vendors.

“I think most people associate the term ‘giving back’ with a physical property like money or a one-for-one kind of business model. But right now in DFW, I think the most important resource this entrepreneurial community needs are people,” DeLuca told Dallas Innovates in January. “We need human capital to help carry the momentum of this burgeoning startup community into a thriving metropolis where amazing things aren’t just being built, but are having big successes.”

Unbranded is not only a place for shopping, but it can be used for a social hang out, drinks, music, and other activities. 

It will be open for three weekends in December, instead of the five to six weeks it was open in previous years. Because the time has been condensed, each weekend will get its own unique theme to give shoppers a “fresh” feel every weekend, according to

Because the time has been condensed, each weekend will get its own unique theme to give shoppers a “fresh” feel every weekend, according to CultureMap.

Businesses must apply through the Unbranded website to be considered as a featured business.

IF YOU GO

Unbranded

When: beginning Dec. 1

Where: 1517 Main St., in Dallas

More Info: weareunbranded.com


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