marketing

AllerVie Health Promotes Exec to New Chief Experience Officer Post

by | Mar 15, 2024
AllerVie said that Rachel Russell's advancement from chief marketing, integration, and technology officer to CXO reflects its ongoing dedication to enhancing the patient experience and continuing its strategic leadership succession plans.
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Sammons Industrial Names New Leaders to Executive Team
by | Feb 23, 2024

Dallas-based Sammons Industrial announced that Mark Piccirillo, Amanda Coley, and Heather Meiner have been appointed to the company’s executive leadership team.

“I am excited to have Mark, Amanda, and Heather join me at Sammons Industrial as we continue to drive a strategic vision to best support our growing industrial sector. Their leadership in the Briggs business provides unmatched experience in supporting our customers, businesses, and team members, while maintaining a solid company culture,” Sammons Industrial CEO Dan Lister said in a statement....

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Global MarTech Company PMG Unveils New Headquarters in Uptown Dallas
by | Feb 14, 2024
Fort Worth-founded PMG, a global independent marketing solutions and tech company, leased three upper floors of The Link at Uptown for its new HQ. Its roughly 300 Dallas-based employees are being greeted by a coffee bar, an Innovation Lab, interactive art installations, a communal dining & lounge area with projection screens and stadium seating, and more.
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CEC Entertainment Taps Veteran Exec for Chuck E. Cheese’s Chief Insights and Marketing Officer
by | Nov 10, 2023
The company said Mark Kupferman, a former Six Flags executive, is a marketing leader with expertise in brand development, digital media, menu innovation, as well as in leading high-performing teams to deliver transformational growth.
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Former Mavericks Exec Joins Dallas Sports Betting Platform SB22 As Senior Advisor

by | Nov 10, 2023
Most recently, George Killebrew was the commissioner of Major League Rugby, following 25 years in senior roles with the NBA's Dallas Mavericks, including as EVP and chief revenue officer.
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Toyota Motor North America Announces 2 Marketing Operations Promotions
by | Oct 27, 2023

Plano-based Toyota Motor North America announced two executive changes to its marketing operations that take effect immediately.

Toyota said that Michael Tripp, current vice president of Vehicle Marketing and Communications, is being promoted to group vice president, Toyota division Marketing....

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Dallas Ad Man Pedro Lerma Launches MEL Communications Agency with NYC & Miami Partners
by | Sep 21, 2023
MEL (Messianu/Edelman/Lerma) said it will provide expertise in earned-centric media, creative, and digital solutions, through a distinct Latino lens that enables it to develop creative campaigns that represent the cultural traditions and modern lifestyle experiences of bilingual and bicultural Latinos.
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Plano Collegiate Sports Marketer LEARFIELD Closes $600M Recapitalization and $150M Equity Investment
by | Sep 18, 2023
LEARFIELD has ties to over 1,200 collegiate institutions and over 15,000 local and national brand partners, the company said. Its partnerships include North Texas universities SMU, TCU, and UNT as well as the University of Texas, Texas A&M, and other Texas schools.
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Dallas-Based Doable Launches as ‘First-Ever’ Creative Agency Founded, Staffed by Talent With Disabilities

Pioneering a new frontier in advertising, Doable's founders have forged a strategic partnership with global network Worldwide Partners and independently established a research institute. Their target: an underrepresented $480 billion consumer market.
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RobotLAB Expands Lineup for ‘AI, Robotics & the Future of Work’ Summit at Its New Southlake HQ
by | Jul 10, 2023
RobotLAB CEO and Founder Elad Inbar says the summit will shed light on the advantages that robotics and AI bring to various industries. And lunch will be served on robots.
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Growth Advisory SBI Appoints Veteran Marketer to Its Board of Directors
by | Jun 16, 2023
CEO Mike Hoffman says new board member Lisa Johnston has a "profound understanding of the nuances involved" in SBI's current growth phase, which is crucial to advancing the firm's consulting services and newly updated subscription advisory offering, SBI Pro.
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RKD Group Strengthens Leadership With Addition of Veteran Leader as EVP of Products, Expanding Nonprofit Fundraising Capabilities
by | May 12, 2023
Vidya Chadaga joins RKD Group as executive VP of Products, poised to reimagine fundraising strategies and create seamless donor experiences in the digital age.
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Mary Kay Appoints CMO Sheryl Adkins-Green as Chief Experience Officer

“Mary Kay Ash always said, ‘Picture every person with an invisible sign around their neck that says Make Me Feel Important,’” said Adkins-Green. “This will be my mantra as I take on this exciting new role.”
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Marketing Agency Media Culture Adds 2 Execs to C-Suite
by | Jan 20, 2023

Media Culture, a Dallas-based independent brand marketing agency, has promoted Jared Harrington to chief operating officer and Nuno Andrade to chief innovation officer.

The newly created roles are part of a larger organizational initiative to accelerate growth and drive value for the agency’s clients, the firm said....

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Brinker International Adds New Vice President of Marketing to Leadership Group
by | Jan 20, 2023

Jesse Johnson has joined Dallas-based restaurant company Brinker International Inc. as vice president of marketing, a newly created role at the company.

Johnson will develop and execute marketing strategies for Chili’s Grill & Bar and bring the brand to life across multiple touchpoints, including advertising, media, PR, and the guest experience, the company said....

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RKD Group Adds Senior Vice President of Strategic Growth
by | Dec 16, 2022

Lori Read has joined Plano-based RKD Group, the leading fundraising and marketing solutions provider to nonprofits in North America, as senior vice president of strategic growth.

“Lori is a dynamic force in our industry,” CEO Tim Kersten said in a statement. “We’re excited to welcome her to RKD and anticipate our strong continued growth trajectory through her strategic leadership.”...

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