Posts Tagged ‘marketing’

Protecting Your Company From ‘Execute-Now, Strategize-Later’ Mentality in Marketing

Posted by Paul Buckley

There are about a million ways to spend your marketing budget, and choosing one can feel like a gamble.

You roll the dice, and maybe you make some money and new connections — or maybe you walk away with empty …

Bottle Rocket Expands Leadership, Strategic Roles

Posted by Lance Murray

Bottle Rocket, the Dallas multidisciplinary mobile studio, announced personnel moves that it says will bring greater focus and firepower to its business.

CEO Calvin Carter said the company has hired Andrew Sevin as senior vice president of business development, promoted …

British Triathlon Names Dallas Firm ROKA as Swim Sponsor

Posted by Kerry Curry

ROKA Sports Inc. of Dallas scored a four-year partnership with British Triathlon as the triathlon’s official swim category sponsor.

“One of the driving principles of our company is to serve athletes through innovation, and we’re excited to offer our latest …

In Tech-Driven Society, Students Should Learn Myriad of Big Data to Marketing

Posted by Heather Noel

Neal Smatresk, president of the University of North Texas, offered his thoughts on how universities like UNT embrace technology and innovation in education and in their practices.

In what ways do you think technology has most transformed education? What big

On Tap: Pinball School, #BigDGives, Entrepreneurs’ Organization, & an Evening with Macedonian Ambassador

Posted by Jana J. Pruet

Editor’s Picks of events for Nov. 24 – Dec. 1.

Thursday, Nov. 24

PRAIRIE LIGHTS  6 to 9 p.m. at Lynn Creek Park, 5610 Lake Ridge Parkway, in Grand Prairie. Drive through a 2-mile path featuring 4 million lights.

Dallas-based BuzzShift Acquired by Ivie & Associates

Posted by Nicholas Sakelaris

Four months after achieving Premier Google Partner status, BuzzShift has been acquired by Ivie & Associates.

Dallas-based BuzzShift focuses on digital marketing for clients such as Verizon, Landry’s, Which Wich, and the National Breast Cancer Foundation. The premier status …

Workbench at the Grove: Garcia Kicks Off Summer Speaker Series

Posted by Jana J. Pruet


Success hasn’t always come easy for Cheri Garcia, who struggled with addiction in her youth before finding her path as an entrepreneur.

“Entrepreneurship saved my life because of all the high-fives,” Garcia …

Pokémon Go: Marketing Tips, Tricks, and Ideas

Posted by Tuck Ross

Pokémon Go is taking over the world, and it’s having a real-world effect for innovative businesses that are willing to play along.

What’s Pokémon Go?

You never know when and where a Poliwag might pop up in Pokemon Go! Photo courtesy of Tuck Ross.

You never know when and where a Poliwag might pop up in Pokemon Go!

Business Clients Put UNT Student Consultants to the Test

Posted by UNT


The idea came to Michael Ingle at 3 a.m. as he lay on his bare mattress waiting for his sheets to dry after a late night of laundry.

Consumed with thoughts …

Do Your Data Homework Before Starting a Business

Posted by Dallas Brain


Have you considered starting your own business? Or perhaps you have an existing business and you are thinking of investing money in order to increase foot traffic and brand awareness.

Analyzing your …