Deep Ellum

The Last Word: Tetris Fan on a New Interactive Version of the Game at Immersive Gamebox at Grandscape

by | Mar 4, 2024
Immersive Gamebox, a London- and Dallas-based group gaming company with two North Texas locations at Grandscape in The Colony and in Deep Ellum in Dallas, launched its new Tetris 1991 experience in late January and invited a special guest to kick it off: 13-year-old Willis Gibson, who earlier that month became the first person to "beat" the Nintendo Entertainment System version of Tetris. 
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The Last Word: Dezman Lehman on Seeing His Grandfather’s Soul Food Restaurant on a Deep Ellum Streetlight Banner
by | Feb 9, 2024
That was then. This is now. New streetlight pole banners are hitting the streets in Dallas' Deep Ellum neighborhood, offering looks at the past and present of the historic area east of downtown.
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Dallas-Based Rest, Newly Rebranded from NoiseAware, Lands Its Smoking Detection Solution on Oracle Cloud Marketplace
by | Feb 9, 2024
Based in Dallas' Deep Ellum neighborhood, NoiseAware went beyond its mission to detect noise-blasting guests by offering smoking detection technology. Now rebranded as Rest, it aims to help hotels and short-term rentals nip cigarette and marijuana smokers and vapers in the bud.
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Deep Ellum Music Festival Celebrates Area’s 150th Birthday, Benefits Mental Health Nonprofit
by | Nov 16, 2023
From noon to 8 p.m. this Saturday, Nov. 18, Dallas' Deep Ellum is continuing its 150th birthday celebration with the Deep Ellum Music Festival. Free and open to the public, the festival will benefit Foundation 45, a local mental health nonprofit born in Deep Ellum and serving musicians, artists, and the entire community with free group therapy.
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Surf’s Up in Deep Ellum! (But Wax Your Board for Next Year)

by | Jun 12, 2023
The neighborhood just east of downtown will be the home of Goodsurf Dallas, a new entertainment concept that combines surfing with a bar, restaurant, and beer garden experience. It will deploy "standing wave" technology from Germany-based citywave—from which Goodsurf's parent company just made a major acquisition.
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I-345 in Dallas, Texas. CityMap study released by Texas Department of Transportation. Photo by Quincy Preston.
Dallas City Council Approves $1B Plan To Tear Down I-345, Rebuild It Below Grade
by | May 24, 2023
In a 14-0 vote, the Dallas City Council has approved a TxDOT-recommended $1 billion "hybrid trench" plan to reconfigure I-345, the sprawling elevated highway that separates downtown Dallas from the Deep Ellum neighborhood to its east. Take a look at the new plan, and get ready for the gridlock to come when the bulldozers roll up—in 2028 or 2029.
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Rental E-Scooters, E-Bikes Return to Dallas as Part of City’s New Micromobility Program
by | May 23, 2023
Like a flock returning to a favorite haunt, electric rental scooters and e-bikes from Bird, Lime, and Superpedestrian will begin appearing on Dallas streets Wednesday. The move comes three years after they were banned from the city due to safety and clutter concerns. The focus now is on providing a more sustainable, safe, orderly, and equitable experience. See what's different this time—and how riders could get slapped with fines up to $200 for breaking the rules.
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Slutty Vegan Is Slipping Into Dallas’ Deep Ellum This Month
by | May 1, 2023
Slutty Vegan got its start in Atlanta in 2018 when founder and CEO Pinky Cole began selling her signature plant-based burgers over Instagram. Now, after raising a $25 million Series A and opening 10 restaurants in Georgia, New York, and Alabama, she's opening her first Lone Star location right here in North Texas—and aiming to build "a billion-dollar brand."
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The Last Word: Perkins&Will’s Ron Stelmarski on How His Firm’s Buildings Are Remaking Dallas

Stelmarksi has been the design director of Perkins&Will's Dallas office since 2011. According to Dallas Morning News architecture critic Mark Lamster, "nobody has done more to shape the city’s built environment this century."
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Artwork for Humans: Dallas Muralist Launches New Showroom in Deep Ellum with Upcycled Wearable Art That Inspires
by | Mar 10, 2023
Jerod DTOX Davies' collection of upcycled wearables is handpainted with an uplifting quote. Erykah Badu recently was spotted on social media wearing a custom Artwork For Humans sweatshirt backstage at her annual birthday concert. 
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TV Personality Bevy Smith will Host Big Thought’s BIG NIGHT Fundraiser
by | Feb 15, 2023
The annual event benefiting the Dallas-based impact education nonprofit will honor creative visionaries and community leaders for their commitment to BIG ideas and their Big Thought Impact. The BIG NIGHT will be held March 4 at The Factory in Deep Ellum.
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Immersive Gamebox Opens Its Second DFW Location in Dallas’ Deep Ellum
by | Nov 21, 2022
Like all the others, the Deep Ellum location offers interactive, digital games played by groups in "fun smart rooms." As you can see from the goggle-less players above, it's not about AR or virtual reality. Instead, the "gameboxes" feature a range of tech including projection mapping, touch screens using the company's patented Lidar, 3D motion tracking, and surround sound. 
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UT Southwestern Is Selected as One of 12 NIH Obesity Research Centers

by | Sep 28, 2022
Over 150 scientists across dozens of departments will be part of the elite National Institutes of Health-funded, university-wide interdisciplinary research center. Dallas' UT Southwestern Medical Center is the only institution in Texas to be selected for the NIH initiative.

UTSW wants to translate scientific discoveries into new therapeutic strategies for the prevention and treatment of obesity, which it describes as a chronic disease affecting more than 40% of the U.S. population, with medical costs nearing $175 billion.
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The Last Word: Lesli Marshall on Painting Her First Mural in Deep Ellum As She Built Her Art Business
You may have seen her mural on the wall of Pecan Lodge in Deep Ellum. But that's just for starters. Marshall has made her mark across Dallas-Fort Worth and beyond as an art curator and consultant for her firm Articulation Art. Tapping the talents of multiple artists, her company has curated art works on exterior and interior walls for the Virgin Hotel, the Design District Playground, the Renaissance Hotel, Cushman & Wakefield, the Case Building, Tom Thumb, 7-11, Deep Ellum Brewing Company, and many more businesses.
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Lifetime Achievement in Cheese: Mozzarella Company Founder Wins International Award
by | Jun 9, 2022
Forty years after founding the Mozzarella Company in Dallas, Paula Lambert is being honored with a Grand Dame Lifetime Achievement Award from Les Dames d'Escoffier International.

"It means the world to me literally, because it's an international award, and because I was selected by my peers," Lambert told Dallas Innovates. "My life is very rich because of the wonderful people I've met through our cheeses over the past 40 years."
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Worldwide Express Is Moving into The Stack in Deep Ellum and ‘Hiring Aggressively’
by | May 18, 2022
Worldwide Express—a global logistics provider with nearly $5 billion in systemwide revenue—is making the HQ move following its June 2021 merger with GlobalTranz. To mark its 30th anniversary this month, Worldwide is debuting as a primary sponsor in the NASCAR Cup Series with a race this week at Texas Motor Speedway.
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