:: Voices ::

How Big Data Can Make Your Travel Searches Easier

NEW AIRFARE SEARCH PROTOTYPE USES MILES EARNED AS SEARCH CRITERIA


Travel inspiration is often a mixed bag. It’s not always simple and straightforward to explore potential trips without a fixed destination or specific date. Thankfully, Big Data is coming into the fold, powering new interfaces that offer alternative ways to search for travel — including simple ways to book travel according to elite-qualifying miles earned.

Given that most frequent flier programs have moved to revenue-based models, there’s also an increasing incentive to manage status by booking the most affordable elite-qualifying miles. Basically, working to maintain status at the lowest possible price-per-mile flown.

These flexible tools make it easier to find trips around a specific theme (say a beach trip), a set budget range, or even a certain number of elite-qualifying miles. In order to leverage these new data points, new experiments can add value and efficacy to the travel planning process.

ESCAPE CENTERS ON THREE SORTS OF ‘SOFT QUALITIES’

Escape is a web app that centers the travel search experience on exactly these sorts of “soft qualities.” The app (explore it here) tailors the user experience by deploying Sabre APIs into two search views: Flexible and Inspiration.

Flexible is a fairly standard search between an origin and destination with flexible travel dates. Inspiration is a broader search from only the departure airport, showing all available flights from a specific city. This allows one to see potential travel experiences across the world.

After a destination city is selected — in this case PDX — a box with data-driven insights appears to the left. Alongside the fare history and overall lowest fare is a handy calculation of the lowest cost per mile. This is a handy calculation for both travel hackers and status chasers.

The concept driving Escape’s interface is the user tendency towards “travel snacking,” or using travel inspiration to fill small bits of time. This is less a directed search (going from A to B on this inflexible date) and more of an open-ended click-around of travel potential.

“These are the types of questions that travelers are asking today. We tailored this to those looking for the best bargain or an easy glance of travel options.” _Julian Macagno, Sabre Travel Network

Julian Macagno, director developer experience at Sabre Travel Network, emphasizes how this travel snacking behavior plays into the Escape app:

“These are the types of questions that travelers are asking today. We tailored this to those looking for the best bargain or an easy glance of travel options. And travel snacking is also about filling a minute or two, searching for inspiration, event without an intention to buy,”

Searches can also be sorted according to additional options, such as the maximum fare, a preferred trip theme and the destination region. These factors personalize the map with only destinations meeting the specified criteria. By selecting “beach” for example, only those destinations near beaches are returned.

Macagno continues:

“Inspirational shopping isn’t just about what great deals are out there but also about recommending a deal that’s tailored to a subset of a type of destination that you want to go to. It could be a continent, theme, or budget.”

The ability to search by “maximum price per mile” also is an interesting application. This criteria allows frequent fliers to search for the routes that provide the highest “miles earned” for their specific loyalties at a maximum price. So rather than having to do a rough calculation of price per mile, the app does it automatically.

AGENTS, TRAVELERS CAN QUICKLY GAUGE ELITE QUALIFYING MILES

This “miles earned” advantage extends beyond travel hackers to road warriors, allowing agents and travelers to quickly gauge elite-qualifying miles within a particular search.

Business traverers are especially careful about earning enough miles to qualify for status on the right airlines and travel agents must consider this road warrior perk when delivering fare search services to clients. And for self-managed business travelers, this feature makes it far faster to determine how a particular flight impacts elite qualifying mileage earn.

Future iterations of the Escape app could include a fare alert messaging service to ensure constant communication about fare drops, changes to saved searches and in-line booking for bargain fares. This is the sort of innovation that occurs when teams are let loose to focus on real challenges faced by travel agents, and their traveling clients.

By delivering more data-rich approaches to travel inspiration, well-informed bookings lead to increase traveler satisfaction. And we all know that the right destination at the right price starts any trip off on the right foot!

Follow Sabre on Twitter @Sabre_Corp.


For a daily dose of what’s new and next in Dallas-Fort Worth innovation, subscribe to our Dallas Innovates e-newsletter.


 

Nick Vivion is Sabre’s senior brand journalist. He writes about trends and stories relevant to the present — and future — of the travel industry. Prior to Sabre, Nick was AVP of Oper(...)

Comments are closed.