Food Truck Kindness, Served By the Dozens

The world today is increasingly philanthropic. Just logging onto social media will offer countless posts involving volunteership, nonprofit events, and crowd funding. From a mixture of wanting to be social to socially conscious, philanthropy is becoming the cool thing to do. And that makes for a better, stronger community.

As charity is becoming the focal point in many social capacities, businesses are coming up with fun and creative ways for the community to rally around causes that are near and dear. The more clever and innovative the idea, the more excited folks are to rally around the cause.

From a mixture of wanting to be social to socially conscious, philanthropy is becoming the cool thing to do. And that makes for a better, stronger community.

Ruthie’s Rolling Cafe is one of Dallas-Fort Worth’s most popular food trucks, and perhaps the most philanthropic. The grilled cheese food truck company helped pioneer the food truck industry in DFW, when it first rolled out its grilled cheese sandwiches four years ago.

In addition to Ruthie’s signature sandwiches, such as The Boss or Turkey Trot, this food truck team serves up kindness. And with Ruthie’s, kindness comes by the dozen. Since its inception, Ruthie’s was founded first and foremost as a food truck with a purpose.

Ruthie’s Dozen is a program that highlights a different local nonprofit each month. Owner, Ashlee Hunt Kleinert, inspired the idea. Kleinert wanted to follow her grandmother’s example in constantly helping others and creating awareness for important causes.

FullSizeRender-1The Ruthie’s team selects its Ruthie’s Dozen recipients via a submission process on their website. For one month, the featured nonprofit will be recognized regularly across Ruthie’s social network. The Ruthie’s team hopes this raises awareness around the nonprofits’ missions and encourages others to support their causes.

In addition to the benefits of creating awareness via Ruthie’s network, the food truck company will donate 10 percent of its net profits that month to the charity recipient.

Kleinert wanted to follow her grandmother’s example in constantly helping others and creating awareness for important causes.

The final Ruthie’s Dozen recipient for 2015 is The Play Foundation. The Play Foundation was founded to help amputees re-engage in life by providing specialized grants that encourage recipients to pursue their interest and passion in athletics, education, and the arts.

Ruthie’s has selected its 12 Ruthie’s Dozen recipients for 2016, but is accepting 2017 applications today.


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