THE FORT WORTH COMPANY RECENTLY MOVED TO NEW OFFICES WITH ROOM TO GROW
Enilon had a mission to create a digital 3D tour of Flexjet’s aircraft fleet, showing off the sleek exterior and the plush accommodations inside.
And, it had to load the same on mobile devices and desktop browsers.
The end result is a testament to the rapid innovation that has occurred in the marketing sector as Claire Brunner, a partner and executive vice president of client services, explained.
FLEXJET SITE WAS EMBLEMATIC OF ENILON’S PHILOSOPHY
The immersive tour is emblematic of Fort Worth-based Enilon’s philosophy toward marketing in the 21st century. That means digital ads, billboards and content marketing, such as sponsored blogs.
The company just moved into a new 7,000-square-foot office that’s got plenty of room to grow. They’ve got 15 employees now, but plan to add 25 more in the next few years.
“We’re evolving to really focus on 360 digital marketing programs for clients.” – Claire Brunner
“We’re evolving to really focus on 360 digital marketing programs for clients,” Brunner said. “With that comes a dedication to being able to holistically not only plan but execute on those programs. Our new space is open ad collaborative in nature so it allows our teams to work together.”
The Flexjet website won marketer of the year in the interactive category at the DFW American Marketing Association award show this month.
But behind all the interactive visuals is a WordPress content management system that powers it all.
“There’s really no limit to what you can do,” Brunner said.
Brunner remembers the days when CMS systems had to be built from scratch. In those days, marketing firms relied on web hits and traffic, never really knowing how people found the site.
ANALYTICS ARE CRITICAL IN THE DIGITAL MARKETING WORLD
Modern-day analytics and tracking show so much more. Search engine optimization has become a critical and easily accessible part of marketing.
The analytics can even show if the same person visits your website on a mobile device and later on a desktop browser.
“We’re able to prove that our work actually works and brings the business money,” Brunner said. “We’re reporting on the holistic path that a user takes and how they interact with your technology.”
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