On Sept. 28, Chevrolet set a Guinness World Record for “The World’s Largest Flag Pulled by a Moving Vehicle.”
This event introduced the arrival of their new truck, the 2017 Silverado 2500 HD. Followed by 27 other Chevrolet trucks, this powerful pickup towed two separate flags behind it: the Stars and Stripes to achieve the world’s record, and the Lone Star flag to kick off the 2016 State Fair of Texas’s opening.
The truck completed four laps around the Texas Motor Speedway’s 1.5-mile track before coming to a stop where a team of 22 people was stationed to catch the U.S. flag and keep it from touching the ground.
Chevrolet wanted to break a world record during the State Fair to promote their new line of trucks. They did not have a way of capturing this one-time event and releasing quality footage within the same day to press outlets nationwide. Not only did they need a quick turnaround, they also needed an engaging and visually appealing video to accompany their press package for social media campaigns and to share during the 2016 State Fair of Texas.
– DHD Films provided a team of 12 filmmakers to be on location at the Texas Motor Speedway for three days to prepare the shots, capture aerial and ground footage, and complete a same-day edit at the race track.
– We had team members from all areas of production on set to ensure the process was smooth and that the record-breaking event was captured correctly the first time around. This meant having a streamlined process to transfer footage captured from eight different cameras to the two on-site editors simultaneously.
– The team captured interviews from all parties involved to get a well-rounded story for the social media campaign piece that would tie in all other facets of the production.
– The video received over 324K views and 6.3K reactions on Facebook within the first 36 hours.
– It was shared on their social media, the Chevy website, and at the State Fair of Texas!
Both flags were on display at the State Fair. Each flag is nearly 40 feet by 80 feet, 3186 square feet in total. Attached to a large metal rig on the back of the truck, it’s no wonder that the new Chevy is powered by a redesigned Duramax 6.6L V-8 turbo-diesel engine, offering an SAE-certified 910 lb.-ft. of torque and 445 horsepower.
If you need help capturing your next record breaking event or if you want to create your own record-breaking video, let us help you accomplish that goal! We live for opportunities such as this one to face a challenge and overcome it.
Follow DHD on Twitter @DHD_Films.
Delivering what’s new and next in Dallas-Fort Worth innovation, every day. Get the Dallas Innovates e-newsletter.