Dallas Cowboys, Frisco ISD, and City of Frisco Team Up for Innovative Partnership

The Star Frisco. Photo courtesy Frisco.

Frisco is home to one of America’s most bold and innovative initiatives in public-private partnership. The Dallas Cowboys have teamed up with the Frisco Independent School District and the City of Frisco to build an event center with a lot of purpose‑a professional practice facility for an NFL team, an event center for the city, and a destination for the Friday night lights of high school football. The partnership is a first of its kind, one that brings an NFL team together with a public school district and a municipality to build part of a major mixed-use development.

Called The Star in Frisco, the 91-acre development is located in Frisco’s $5 Billion Mile. 66 acres of the development will be privately developed retail, restaurant, hotel, medical, and corporate office space. The remaining 25 will be known as The Ford Center at The Star. Five acres are designated for the world corporate headquarters of the Dallas Cowboys. The remaining 20 acres of the project is publicly owned and is now under construction, including a 12,000-seat indoor event center and two outdoor practice fields.

The partnership is a first of its kind, one that brings an NFL team together with a public school district and a municipality to build part of a major mixed-use development.

Frisco Mayor Maher Maso sums up the synergy of this project as, “unbelievable opportunities for our students, athletically and academically.”

The real touchdown for Frisco ISD is the 12,000-seat indoor event center to be used not only by the Dallas Cowboys as a training facility, but also by Frisco ISD football and soccer teams for games and other athletic, arts, and academic activities and events.

The Star Frisco. Photo courtesy Frisco.

The Star Frisco. Photo courtesy Frisco.

The mission of the Frisco Independent School District is to know every student by name and need. The small-school model has resulted in one of the fastest-growing school districts in the nation that is opening four high new schools in four-year’s time. Additional schools and students meant the district also needed a third football stadium. The public-private partnership was an opportunity to have a new, indoor stadium built with top-notch quality.

“This public-private partnership better meets the needs of all our programs with an ultimate savings to the taxpayers,” says Dr. Jeremy Lyon, Frisco ISD Superintendent of Schools.

Jim Gandy, President of the Frisco Economic Development Corporation, speaks to this innovation in partnering with a school district by saying, “The Star shines brighter in a city built on advancing its greatest investment—the future.”

Frisco ISD and City of Frisco funds are capped at $90 million for the publicly owned portion of The Star. The Dallas Cowboys pay for the rest of the cost to build the publicly owned portion of the development. The cost to date is more than $220 million. The Dallas Cowboys’ will be responsible for the maintenance and operation costs of the facility, another savings to the city and Frisco ISD.

The Star in Frisco’s estimated economic impact is $23.4 billion over 30 years. Employment opportunities are estimated at 4,500 new jobs at full development, and tax revenues of $1.26 billion.

Jim Gandy, President of the Frisco Economic Development Corporation, speaks to this innovation in partnering with a school district by saying, “The Star shines brighter in a city built on advancing its greatest investment—the future.”

The Ford Center at The Star in Frisco—A New Model of Professional Sports and Community Collaboration from Gensler Texas on Vimeo.

There’s room to grow in Frisco. Bring your dreams.


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