Dallas-based Wingstop Offers 1st Menu-specific Ordering Via Alexa

Amazon Alexa prompts users through the ordering process -- no pre-selected favorite order needed.

So, you’re craving some wings from Dallas-based Wingstop, but maybe it’s too cold out (or it’s too hot) or you’re just too tired to get up and get them yourself. No problem. You’ve got Alexa, and she can place your order for you — straight from your recliner.

Now, you’re probably thinking, “Yeah, so what? I can already order pizza from Pizza Hut and Dominos through Alexa.” Yes, that’s true, but you also need to have a profile with your pre-selected “favorite” pizza.

Wingstop is the first restaurant to offer menu-specific orders through Alexa-enabled devices. The feature is supported by Dallas-based Conversable.

“Wingstop and Amazon are two brands that believe in leveraging technology to create powerful connections with their customers,” said Rob Pulciani, director for Amazon Alexa, in a release. “We’re thrilled to be working with Wingstop to launch the first full-menu voice-activated ordering functionality, allowing customers to avoid the line by ordering through Alexa.”

Orders can be activated with simple voice prompts such as, “Alexa, ask Wingstop to order wings,” or “Alexa, ask Wingstop to order favorite,” or “Alexa, ask Wingstop to order an eight-piece classic wing combo with lemon pepper, fries, and ranch.”

“Wingstop is digitally driven and the launch of voice-activated ordering is the next step in our commitment to providing the most convenient, engaging, and cutting edge brand experience for our fans,” said Stacy Peterson, chief information officer of Wingstop. “We are proud to be working with Amazon to enable Alexa ordering of Wingstop Combos, as well as re-orders and favorite orders, plus the ability to customize flavors, dips, and sides — making ordering your favorite wings easier and more fun than ever before.”

And for those who don’t have Alexa, last summer, the company started accepting orders through Facebook and Twitter.

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