Fort Worth-based celebrity chef Tim Love is bringing his urban western cuisine to the truck stop scene.
Pilot Flying J announced its partnership with Love on Monday, highlighting its mission to provide innovative, fresh food options for those on the road.
“We hope to not only meet guests’ expectations, but exceed them, and partnering with Tim Love will absolutely help us achieve that, providing a great experience for our guests,” Whitney Haslam Johnson, chief experience officer for Pilot Flying J, said in a release.
This collaboration will be the first of its kind, offering an array of Love’s southwestern-inspired options for 1.3 million patrons daily. Flying J aims to include made-to-order items to establish Love’s strong culinary presence.
“Our mission will be to create nutritious options that are easy to carry and easy to eat …”
“I am thrilled to be partnering with Pilot Flying J. They truly want to provide a better food experience for their guests,” Love said in a release. “Our mission will be to create nutritious options that are easy to carry and easy to eat – that criteria tends to be top of mind for most travelers, but hard to come by on the road.”
Love will contribute to the PJ Fresh Marketplace concept, which currently offers items from freshly made sandwiches to fruit bowls. Love hopes his signature items will “challenge the status quo for those on-the-go.”
Love currently operates five restaurants in the Dallas-Fort Worth area, and plans to open another of his established concepts, a Back Dough donut shop, in west Fort Worth, according to the Fort Worth Star-Telegram.
When Love’s items will be available in Pilot Flying J locations was not disclosed.