Blue Cross Offers Details on $2.5M West End Innovation Lab

The insurer will renovate 32,000 square feet of space in the former home of Brown Cracker & Candy Co.

innovation lab

Blue Cross Blue Shield of Texas has detailed its plans for the $2.5 million renovation of a historic West End building where the insurer will open a health-care innovation lab.

The Dallas Morning News reported the lab will comprise 32,000 square feet on the sixth and seventh floors of the former Brown Cracker & Candy Co. building at 603 Munger Ave.

To be called a C1 Innovation Lab, the Morning News said the lab’s name is derived on the company’s internal focus on “customer first.”

A full-time staff at the lab will include clinicians, customer service professionals, and innovators who are proficient in design thinking, the Morning News said. Roughly 40 of the staff will be new hires.

While Blue Cross has other innovation centers in the United States, the West End facility is the first to create a coworking space where members, clinicians, advocates, and innovators can work together one-on-one to find solutions to pressing problems.

The innovation lab will serve as a resource for clients in Texas, Illinois, Montana, New Mexico, and Oklahoma.


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