Sharon Lyle is the co-founder of Public City, a culture-driven public engagement consultancy and studio. Public City works to create authentic culture-based experiences that allow its clients to deeply connect with their publics through events, experiences and public art. Sharon started out on a pretty traditional path: college, early career as a fundraiser, back to business school, some awesome jobs working with really cool people. Then she was asked to return to Dallas after working in Austin for many years to start a project called TEDxSMU, which quickly morphed from a 9-5 job to a passion for building programs that connect audiences with incredible thinkers, doers, creators, and inventors.