Amazon Go Eliminates Checkout Lines

Amazon is making waiting in line a thing of the past with its new checkout-free shopping concept -- Amazon Go.

Amazon is making waiting in line a thing of the past with its new checkout-free shopping concept — Amazon Go. 

The new brick-and-mortar stores will do away with checkout lanes and cashiers in favor of a new technology combination of computer vision, deep learning algorithms, and sensor fusion that the company is calling “just walk out technology,” according to an Amazon video.

Before coming to the store, customers need to setup an Amazon account and download the free Amazon Go app. Once there, they can grab what they need as they normally would while grocery shopping. The store will offer breakfast, lunch, and dinner options made by on-site chefs as well as grocery staples. 

As customers shop, items will be added to their physical and virtual carts. If they put something back, the technology will be able to detect and remove that item from their carts.

Customers then “just walk out” and will be billed on their Amazon account.

Amazon Go is currently open to employees for beta testing, but the first store front will debut to the public in Seattle, Washington in early 2017.


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