Ruthie’s Rolling Cafe Founder Ashlee Hunt Kleinert shares her passion for the Dallas community and insights from her outreach program, Ruthie’s Dozen.
What inspired you to start Ruthie’s Dozen?
It just seemed like a natural extension of our business. We realized our food truck customers cover all demographics, allowing us to also serve the nonprofit community and their mission with additional exposure. It is our hope that someone in our line, at any given time, may either need the services of the nonprofit or want to volunteer with the nonprofit or even make a donation to the nonprofit.
How has the community received this initiative?
Enthusiastically! We think it shows that any business can provide a service to the community.
Tell us about some of the nonprofits you’ve featured in the past and why they stand out in your mind?
We totally support all of our nonprofits, but there are a few that stand out. Adaptive Training Foundation is one that has shown the courage and resilience of not just veterans, but others that have lost limbs and dealt with extreme hurdles. Human Society reminds people of the need to care for their furry friends. One Million for Anna raises awareness for childhood cancer. St. Philip’s School and Community Center brings awareness to the schools in our under-served communities. It is so important that through Ruthie’s Dozen, we can share the needs of so many nonprofits.
What advice would you give someone who wants to be more involved in the philanthropic community?
Start today. Some worthy organization needs you.
Do you have a favorite Ruthie’s grilled cheese? Or is it too hard to choose just one?
Depending on the day of the week I would have to say, on Monday it’s The Boss, on Tuesday it’s the Turkey Trot, on Wednesday’s is the Italian Hippie, on Thursday it’s the Ham and I, on Friday it’s the Patty Melt, on Saturday it’s the Kickin’ Chicken and on Sunday, it’s the Nutella Nirvana. (Actually, anything with bacon or chocolate on it, I’ll eat that too.)
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