3 Things: Startup Takes Bite Out of Shark Week

shark week

Today’s stories include an app that provides an escape from reality, a green approach to saving on electricity, and a device that could help the average person become a farmer.

Fans of Discovery Channel’s Shark Week can now swim with sharks through the lenses of their cell phones. Dallas-based technology startup Aireal has partnered with the popular television programming to develop a smartphone app utilizing virtual reality technology. Kevin Hart, CEO and founder of Aireal, says this is his company’s biggest deal to date. Aireal is an augmented reality platform which allows its users to interact with content super-imposed over their real-word environment using mobile or wearable technology. Shark Week begins Sunday, June 26 on Discovery Channel.

Plant a tree and cut down your electricity bill. That’s the idea behind Energy-Saving Trees, a tree delivery program sponsored by Dallas-based Oncor Electric Delivery and Arbor Day Foundation. Homeowners in Oncor’s service area may reserve up to two free trees for fall 2016 and can find estimated savings by visiting the program’s website. The Dallas Morning News has more on the program.

Dallas-based startup Flux Farm Inc. has brought technology from the Israeli military to Texas. The nonprofit software company is testing a new device called the Eddy, a robotic sensor that monitors plants so they can be grown with minimal resources. CEO Blake Burris compares the farming approach to the way astronauts grow food in space stations. This would be helpful in times of drought because there is no soil involved in this farming technique, saving 90 percent of water usage. The Dallas Business Journal has more on why Dallas is a perfect city for urban farming.

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